And as we’ll see in the sections that follow, color is one of the most powerful and reliable ways to evoke specific emotions in the minds and hearts of your target audiences. Our emotions directly influence our behavior, after all. Research has shown that color can increase brand recognition by up to 80%.Īn understanding of color psychology in branding gives you one more tool in the underlying goal of branding: shaping the perceptions that drive consumer behavior. It’s a powerful tool that can be used to design more meaningful-and memorable-brand experiences. Colors have a powerful effect on our emotions, and these emotions play a major role in how we behave as consumers.Ĭolor psychology provides a framework for understanding how and why we interact with the brands in our lives.

How Color Psychology Impacts Your BrandĬolor psychology is the study of how color impacts the way we perceive the world.

The timeless shade of blue associated with the B2B juggernaut immediately evokes trust, security, and dependability.īelow, we’ll give you everything you need to know about color psychology, including exactly what we mean by the term, why it matters for your brand, and the proven psychology behind 12 of the most popular colors in marketing. The brand’s signature red has forever linked it to feelings of positivity, fun, and energy. More than just a powerful tool for designing vivid and memorable brand experiences, color psychology is about the feelings and emotions that brand colors evoke inside us. doi:10.If you’re looking to put the power of color psychology to work for your brand, you’ve come to the right place. Applying Feng Shui principles to interior design. Disparities by skin color among young African-American women. The 'bad is black' effect: Why people believe evildoers have darker skin than do-gooders. ' Blacklists' and 'whitelists': a salutary warning concerning the prevalence of racist language in discussions of predatory publishing. Stereotype threat and the intellectual test performance of African Americans. Proceedings of the AIC 2004 Color and Paints, Interim Meeting of the International Colour Association. Color-emotion associations: Past experience and personal preference. The existence of a black clothing stereotype: The impact of a victim’s black clothing on impression formation. Color preferences for different topics in connection to personal characteristics. 2014 13:67-83.īakker I, van der Voordt T, Vink P, de Boon J, Bazley C. Journal of the International Colour Association. Turn a colour with emotion: a linguistic construction of colour in English.

International Journal of Business and Social Science. Colors in marketing: A study of color associations and context (in) dependence. Distinguishing between perceiver and wearer effects in clothing color-associated attributions.

Color wheel emotional meaning